Pricing that grows with you
One simple currency — credits — shared across websites and leads. The Free plan is free forever, not a 7-day trial, and there are no hidden fees on any tier.
One simple currency: website = 2 credits · lead search = 10 credits — and one search returns up to 25 top-ranked businesses in a niche, phone numbers included.
Free
Build your first site free and see the quality. No card required.
- 3 credits / month — build your first site free
- Every site designed from scratch
- One-click publishing to a live link
- Saved leads pipeline
- “Made with Parola” badge
- Community support
Starter
For freelancers pitching a few niches at a time.
- 75 credits / month (7 lead searches or 37 sites)
- Remove the “Made with Parola” badge
- Pro engine access (richer builds)
- Multi-page websites (the $1,000+ deliverable)
- Include businesses that already have a website
- CSV lead export
- Email support
Growth
The full engine — advanced filters and team seats.
- 160 credits / month (16 lead searches or 80 sites)
- Everything in Starter
- Advanced lead filters (minimum rating)
- 2 team seats (coming soon)
- Priority email support
Scale
For power sellers running multiple niches.
- 400 credits / month (40 lead searches or 200 sites)
- Everything in Growth
- 5 team seats (coming soon)
- API access (coming soon)
Agency
The best value per credit — built for agencies at volume.
- 1,000 credits / month (100 lead searches or 500 sites)
- Everything in Scale
- Best credit value of any plan
- 10 team seats (coming soon)
- White-label client previews
- Dedicated support
Need more? Add-on credit packs
Available on every plan — Free included. Top up whenever a big push is coming.
+25
credits
$5
+125
credits
$20
+400
credits
$50
Pricing questions
Are the leads real?
Yes. Parola sources leads from real, verified business-data providers — every lead is a real business with a real phone number. We never generate or invent lead data, and credits are only deducted after real results are returned.
How many leads does one search return?
Up to 25 of the strongest matches — the most established, prominence-ranked businesses in the niche, each with a verified phone number. One flat price per search, not per lead, and re-running a search you already paid for within 24 hours is free. Quality over noise: 25 good numbers is a full call session.
What's a credit?
Credits are Parola's single, simple currency. Generating a complete website costs 2 credits; edits are 2 (5 on Pro sites) — an edit rebuilds the whole site. A lead search costs 10 credits and returns up to 25 top-ranked businesses in the niche. Every plan refills your credits monthly, and paid plans can top up with add-on packs anytime.
Why do lead searches cost more than websites?
Websites are quick for AI to generate, so they're cheap. A lead search taps live, verified business data and hands you up to 25 companies to call — real phone numbers, prominence-ranked, for 10 credits. It's the most valuable thing in the product, and one closed client pays for years of searches.
Do I need coding or design skills?
None at all. You describe the business in plain words and Parola designs the whole site from scratch — palette, typefaces, layout, photos. Edits are as simple as chatting — “make the header darker” works.
Can I use a custom domain?
Yes. Every site publishes instantly to a free live link named after the business — anyone can open it, no login. You can also serve a client's site on their own domain (like theirbusiness.com): it's a one-time paid add-on available on every plan, hosting and SSL included.
Can I cancel anytime?
Yes — upgrade, downgrade, or cancel whenever you like, right from Billing. No contracts, no cancellation fees. If you cancel, your plan keeps working until the end of the time you've paid for, you keep every credit in your balance, and your published sites stay live.
Is there a free plan?
Yes. The Free plan gives you 3 credits every month — enough to build your first website from scratch and publish it to a live link, so you can see the quality before you pay. No credit card required. Paid plans unlock lead search and much larger credit pools.